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Social Media Resources



Utilizing social media in a digital age can be daunting, especially when the market is saturated with all kinds of accounts and platforms. That's why our UMC philosophy is focused on storytelling and the ongoing, unique saga of LeTourneau University.

Check out our video explaining more on this philosophy and the current social media landscape, as well as helpful tips for managing university social properties.

Below, you'll also find several quick reference guides with platform-specific guidelines and tips and a social media directory for campus accounts


Quick Reference Guides

Download the Complete PDF Guideor view each guide in the tabs below.


  • Facebook Guide
  • Instagram Guide
  • Twitter Guide
  • YouTube Guide
  • LinkedIn Guide

Download the PDF Guideor view below.

Audience

General, trends older but still accessed by all demographics.

Tips to Succeed on Facebook

  • Use Facebook to reach older demographics (parents, alumni, staff/faculty), but young audiences still use it.
  • Facebook is ideal for sharing articles & news. However, it is the busiest platform, so content has to work harder to stand out.
  • Like comments on your posts, respond professionally to positive comments, and tag partner accounts to whom your content is relevant.
  • Avoid long captions, posts without visuals, and long link URLs.

Example Post

facebook-example-web-1.png

Technical Specifications

Images

Recommended Size Min Size Display Size on Desktop Display Size on Mobile Recommended File Types Max File Size
Stories 1050x1920 not published .png or .jpg 45 MB (.jpg) or 60MB (.png)
Profile Photo 170x170 not published 128x128 .png or .jpg 45 MB (.jpg) or 60MB (.png)
Cover Photo 1200x628 400x150 820x312 640x360 .png or .jpg 45 MB (.jpg) or 60MB (.png)
Posts and Timeline Photo 1200x630 600x315 .png or .jpg 45 MB (.jpg) or 60MB (.png)
Feed Ad 1080x1080 600x600 .png or .jpg 45 MB (.jpg) or 60MB (.png)
Right Column Ad 1080x1080 254x133 .png or .jpg 45 MB (.jpg) or 60MB (.png)
Instant Article, Marketplace Ad, Sponsored Message 1080x1080 1080x1080 .png or .jpg 30 MB
Messenger Inbox Ad 1080x1080 254x133 .png or .jpg 30 MB
Messenger Story Ad 1080x1080 width at least 500 .png or .jpg 45 MB (.jpg) or 60MB (.png)

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Recommended Size Min Size Max Size Supported Ratios Max Length Recommended File Types Max File Size Notes
Standard Video Post 1920x1080, 30fps width at least 600 3840x2160, 30fps 16:9, 9:16, 2:3, 4:5, 1:1 240 min .mov or .mp4 (H.264), 30fps 4 GB Audio should be stereo AAC w/ at least 128Kbps
360 Video 4096x2048, 60fps width at least 600 4096x2048, 60fps 2:1 40 min .mov or .mp4 (H.264), 60fps 1.75 GB Should contain 360 metadata, audio should be stereo AAC w/ at least 128Kbps
In-Stream Video Ad, Carousel Video Ad 1280x720 600x315 30fps 1.9:1 to 1:1 120 min .mov or .mp4 (H.264), 30fps 4 GB Audio should be stereo AAC w/ at least 128Kbps
Messenger Story Ad, Slideshow Video Ad 1280x720 not published 30fps 16:9 to 1.91:1 240 min .mov or .mp4 (H.264), 30fps 4 GB Audio should be stereo AAC w/ at least 128Kbps
Collection Cover Video, Experience Video 1200x628 600x315 30fps 1.9:1 to 1:1 120 min .mov or .mp4 (H.264), 30fps 4 GB Audio should be stereo AAC w/ at least 128Kbps

Updated on 2022-10-17 | Source: https://influencermarketinghub.com/social-media-video-specs/#toc-0

Download the PDF Guideor view below.

Audience

Current and prospective students, younger alumni.

Tips to Succeed on Instagram

  • Instagram is the most-used platform for current and prospective students and has the most engagement by far.
  • Instagram is visually focused. Use compelling images and videos to grab attention. Lean way from graphics with text and instead use simple photos with relevant info included in the caption.
  • The visual appeal and content of your profile page matters. People often decide whether or not to follow you simply by the look and feel of your profile page “grids”.
  • You can’t include links in Instagram posts. To include a link, post it in your profile bio info, and direct users to “click the link in bio”.
  • Leverage Instagram Stories and Reels for the most engagement. They are a great place for engaging videos, full-screen branded content, and polls/questions/mentions that can be used to tag other users (a very popular feature)
  • Still avoid long stories and keep content concise.

Example Post

instagram-example-web-1.png

Technical Specifications

Images

Recommended Size Min Size Recommended File Types Max File Size Notes
Profile Photo 320x320 320x320 .jpg, .png, .bmp 8 MB
Feed Photo, Carousel, In-Feed Ad 1080x566 320x320 .jpg, .png, .bmp 8 MB Carousels are cropped to 1:1 in profile feed and 4:5 in home feed
Thumbnail 1080x1080 320x320 .jpg, .png, .bmp 8 MB
Story/Reel 1080x1920 not published .jpg, .png, .bmp 8 MB

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Recommended Size Min Size Supported Ratios Max Length Recommended File Types Max File Size Notes
Story/Reel 1080x1920 600x1067 9:16 90 seconds .mov or .mp4 4 GB Audio should be stereo AAC w/ at least 128Kbps
In-Feed Video, In-Feed Video Ad 600x600 (for 1:1), 600x315 (for 1.9:1), 600x750 (for 4:5) not published 1:1, 1.9:1, 4:5 10 mins, 30 fps .mov or .mp4 4 GB Audio should be stereo AAC w/ at least 128Kbps
Carousel Video Ad 1080x1080 600x600 1:1 60 seconds, 30fps .mov or .mp4 not published Audio should be stereo AAC w/ at least 128Kbps

Updated on 2022-10-17 | Sources: https://influencermarketinghub.com/social-media-video-specs/#toc-1, https://help.later.com/hc/en-us/articles/360043361213-Media-Format-Requirements-for-Scheduling

Download the PDF Guideor view below.

Audience

General, but skews a bit younger, especially good for reaching younger alumni.

Tips to Succeed on Twitter

  • Twitter is the best platform to share updates/information/news. Best and easiest platform for sharing content from other university accounts (retweeting).
  • Small, bite-size content is best for Twitter. There is a 280 character limit, but shorter is better (aim for as close to 120 as possible).
  • Chaining related tweets together in “threads” is encouraged, and especially suited to “live tweeting” an event by covering a live event as it happens through a rapid succession of tweets.
  • The Twitter audience can be critical and vocal. Controversial topics and news are debated here often. Take this into account when posting, and choose your words and tone carefully and appropriately.
  • News media are extremely active on this platform. Assume that media are an audience.
  • Image and video posts do very well. If the video is longer than 2 minutes, 20 seconds, you can link to it.

Example Post

twitter-example-web-1.png

Technical Specifications

Images

Recommended Size Min Size Display Size on Desktop Recommended File Types Max File Size
Profile Photo 400x400 200x200 .jpg, .png, or .gif 2 MB
Header Photo 1500x500 3x1 3:1 .jpg, .png, or .gif not published
In-stream photo 1600x900 600x355 .jpg, .png, or .gif 5 MB on mobile, 15 MB on web
Single and Multi-Image Tweet Ad anything larger than minimum 600x355 .jpg, .png, or .gif not published
Website Card Image anything larger than minimum 120x120 .jpg, .png, or .gif 1 MB
App Card Image anything larger than minimum 800x800 (for square image), 800x418 (for 1.91:1 image) .jpg, .png, or .gif 3 MB
Carousel anything larger than minimum 800x800 (for square image), 800x418 (for 1.91:1 image) .jpg, .png, or .gif 20 MB total (2-6 images)
Direct Message Card, Conversation Card anything larger than minimum 800x418 .jpg, .png, or .gif 3 MB

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Recommended Size Min Size Max Size Supported Ratios Max Length Recommended File Types Max File Size Notes
Standard Video 1280x1024 32x32 1920x1200 1:2.39 to 2.39:1 140 seconds .mov or .mp4 512 MB Must use progressive scan, have 1:1 pixel ratio, and not use 5.1 or greater compression, max 40fps

Updated on 2022-10-17 | Source: https://influencermarketinghub.com/social-media-video-specs/#toc-2

Download the PDF Guideor view below.

Audience

Trends younger, current and prospective students. Parents and alumni also.

Tips to Succeed on YouTube

  • YouTube is a very large market, processing over 3 billion searches per month, so there’s a high level of competition on this platform. Focused, specific content does very well, but it is hard to stand out.
  • Lasting connections are made with channel subscriptions. Encourage users to like videos, subscribe to your channel, and enable the “notification bell” so that subscribers are notified each time you post a new video.
  • Avoid long video titles and low video quality.
  • You can create channels and start groups, enhancing your engagement with fellow users and viewers, enhanced by establishing a regular posting time/pattern.
  • Utilize your other social accounts to promote your page and announce when you post a new video.

Example Post

youtube-example-web-1.png

Technical Specifications

Images

Recommended Size Min Size Recommended File Types Max File Size Notes
Profile Photo 800x800 98x98 .jpg, .png, .gif (non-animated), .bmp not published
Banner 2048x1152 2048x1152 .jpg, .png, .gif (non-animated), .bmp 6 MB Maximum area for text & logos w/o being cut off is 1235x338
Thumbnail 1920x1080 1280x720 .jpg, .png, .gif (non-animated), .bmp not published

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Recommended Size Min Size Max Size Supported Ratios Max Length Recommended File Types Max File Size Notes
Standard Video 1920x1080 426x240 3840x2160 any 12 hours .mov, .mp4, .webm, .wmv 128 GB Audio should be stereo AAC w/ at least 128Kbps
360 Video 8192x4096 480x240 (not recommended) 8192x4096 2:1 same same same Should contain 360 metadata, audio should be stereo AAC w/ at least 128Kbps
Skippable Video Ad same same same any skippable after 5 seconds same same Audio should be stereo AAC w/ at least 128Kbps
Unskippable Video Ad same same same any 15, 20, or 30 seconds same same same
Mid-roll Video Ad same same same any 30 seconds same same same
Bumper Video Ad same same same any 6 seconds same same same

Updated on 2022-10-17 | Sources: https://influencermarketinghub.com/social-media-video-specs/#toc-4, https://support.google.com/youtube/answer/1722171#zippy=%2Cvideo-codec-h%2Cframe-rate%2Cbitrate%2Cvideo-resolution-and-aspect-ratio

Download the PDF Guideor view below.

Audience

Companies and working professionals. Great for reaching alumni of all ages. Students are also present, especially as they search for jobs.

Tips to Succeed on LinkedIn

  • As a business/professional social platform, consider using a more collegiate and professional tone on LinkedIn than on other platforms
  • Comment, like, and share on posts of your followers. Interaction and networking will help to build engagement especially on this platform.
  • Look critically at your profile and make sure it really declares who you are and what you stand for. Make sure you're leveraging keywords in your company/profile description to be found more easily in searches.
  • Try to post often, at least once or twice a week. (sharing content posted by others counts) As on other platforms, maintain a clear, concise focus in your content, with specific calls to action.

Example Post

linkedin-example-web-1.png

Technical Specifications

Images

Recommended Size Min Size Supported Ratios Recommended File Types Max File Size
Profile Photo up to 7680X4320 400x400 any (displays at 1:1) .png, .jpg 8 MB
Profile Cover Photo 1584x396 1584x396 4:1 same 8 MB
Company Logo 300x300 300x300 1:1 same 8 MB
Company Cover Photo 1128x191 1128x191 1.9:1 same 8 MB
Shared Link Post 1200x627 1200x627 1.9:1 same 8 MB
Post Image 1200x1200 (square), 1080x1850 (vertical), 1200X627 (horizontal) 1200x1200 (square), 1080x1850 (vertical), 1200X627 (horizontal) 1:1, 4:1, 1.9:1 same not published
Event Ad 1200x300 1200x300 4:1 same not published
Sponsored Content 1200x627 1200x627 1.9:1 same 5 MB
Message Ad 300x250 300x250 1.2:1 same not published
Carousel Image Ad 1080x1080 1080x1080 1:1 same 10 MB

Updated on 2022-10-17 | Sources: https://blog.hootsuite.com/social-media-image-sizes-guide/, https://www.oom.com.sg/linkedin-image-sizes-guide-for-marketers/

Video

Recommended Size Min Size Max Size Supported Ratios Max Length Recommended File Types Max File Size Notes
Shared Video 1920x1080 256x144 4096x2304 1:2.4 to 2.4:1 10 mins, 60fps .mov, .webm, .flv, .mkv 5 GB
Video Ad 1920x1080 480x360 (narrow), 640x360 (wide), 600x600 (square) 1140x1080 (narrow), 1920x1080 (wide), 1080x1080 (square) 16:9, 1:1 30 mins, 30fps .mp4 200 MB Audio sample rate should be less than 64KHz, audio format should be AAC or MPEG4, recommended ad length is 15 seconds or less

Updated on 2022-10-17 | Source: https://influencermarketinghub.com/social-media-video-specs/#toc-5


LETU Social Media Directory

Download the Complete PDF Directoryor view each category below.


Academics

Arts & Sciences facebook-grey.png insta-gray.png
Aviation facebook-blue.png insta-blue.png twitter-blue.png
Baja Renegade Racing facebook-yellow.png insta-yellow.png
Business facebook-grey.png insta-gray.png
Civil Engineering facebook-blue.png insta-blue.png twitter-blue.png
Education facebook-yellow.png insta-yellow.png twitter-yellow.png
Engineering facebook-grey.png insta-gray.png twitter-gray.png
Grad Counseling facebook-blue.png
LUNAR Senior Design Team facebook-yellow.png
Nursing facebook-grey.png
Psychology facebook-blue.png
Sting Precision Flight Team facebook-yellow.png
Theology & Vocation facebook-grey.png insta-gray.png
Wheels Senior Design Team facebook-blue.png
Women's Air Race Team facebook-yellow.png

 

Clubs & Organizations

Alpha Omega (AO) insta-blue.png
Auto Society insta-yellow.png twitter-yellow.png
Aviation Society facebook-grey.png
Civil Engineering Alumni linkedin-blue.png
I-House (International Student Floor) insta-yellow.png
International Students Club insta-gray.png
Kappa Zeta Chi (KZX) insta-blue.png
Mu Epsilon Kappa (MEK) facebook-yellow.png
Multicultural Association insta-gray.png
Music Club insta-blue.png
Pro-Life LeTourneau facebook-yellow.png
Riveted Literary insta-gray.png
Society of Women Engineers insta-blue.png
South Hall insta-yellow.png
Student Life facebook-grey.png insta-gray.png twitter-gray.png
Student Senate insta-blue.png
Theatre facebook-yellow.png
Welding Society facebook-grey.png
Women's Aviation Society insta-blue.png
YAC (YellowJacket Activities Council) insta-yellow.png

 

Campus Departments & Offices

Admissions insta-yellow.png twitter-yellow.png
Alumni facebook-grey.png twitter-gray.png linkedin-gray.png
Athletics facebook-blue.png insta-blue.png twitter-blue.png youtube-blue.png
Belcher Center facebook-yellow.png insta-yellow.png
Bon Appetit insta-gray.png twitter-gray.png
Campus Store facebook-blue.png insta-blue.png
Career Services twitter-yellow.png linkedin-yellow.png
Chapel facebook-grey.png insta-gray.png
Global Initiatives facebook-blue.png
IT twitter-yellow.png
Library facebook-grey.png insta-gray.png
Non-Trad Students insta-blue.png
Passage Institute for Youth and Theology facebook-yellow.png insta-yellow.png twitter-yellow.png