The Platform
For external digital mass communications that supports imagery, graphics, and email automation programs, LeTourneau University utilizes the DotDigital email marketing platform in partnership with Jenzabar. DotDigital is a similar platform to Constant Contact, Sendinblue, Hubspot, and other HTML mass email services.
The Purpose
The main campus account is managed by University Marketing and Communications, and sub-accounts (“child accounts”) are created under the main account. The primary purpose for LeTourneau University’s mass email marketing is to support the ongoing outreach and relationship nurturing pursued by the office of TRAD and NonTRAD Enrollment and the Development and Alumni offices.
To address recurring needs for mass marketing email communications for your campus area, please use the Opportunities and Requests form.
Email Template Examples
