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Again, the kingdom of heaven is like a merchant in search of fine pearls, who, on finding one pearl of great value, went and sold all that he had and bought it.

Matthew 13:45-46

Profile Photo: Isabella Junqueira, PH.D.

Isabella
Junqueira, PH.D.

  • Professor, Marketing and Entrepreneurship



Dr. M. Isabella Cavalcanti Junqueira is a Professor of Entrepreneurship and Marketing in the School of Business at LeTourneau University. She serves in professional and academic roles in flourishing international organizations and universities.  Dr. Cavalcanti Junqueira was the director for the globally recognized flagship Master of Science Program in International Business and Strategy housed in the Department of Entrepreneurship and Strategy at Lancaster University Management School (LUMS), a top 10 university in the United Kingdom. She has also served as an advisor and consultant to several start-ups in the U.S., Europe, and South America. Dr. M. Cavalcanti Junqueira is committed to fostering sound research, strategy, and entrepreneurial mindset practices in the classroom. She aims to provide learning opportunities for her students that inspire curiosity, analytical thinking, ethical actions, trust formation, collaborations, and innovation. 

Education

  • Ph.D., Management, Lancaster University Management School, 2019
  • M.S., International Business Development, Ecole Superieure de Commerce/Burgundy School of Business, 2013
  • B.S., Clinical Nutrition, University of Texas Southwestern Medical Center, 1985

Experience

Dr. M. Isabella Cavalcanti Junqueira’s professional experiences ranged from project management and development consultancy for client-based specialized services. In this regard, she developed strategies to increase the digital presence and brand recognition for regional businesses and finance special projects for start-ups, SMEs, and hybrid organizations in the U.S., Europe, and South America. She is an active member and sits on executive boards for organizations in the creative and cultural industries. Dr. Cavalcanti Junqueira often volunteers for fundraising endeavors that support Christian organizations focusing on international outreach in entrepreneurship and innovation.

Research Interests

  • Strategy
  • Entrepreneurship and Innovation
  • Marketing Strategy and Consumer Behavior