Social Media Resources

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Audience

General, trends older but still accessed by all demographics.

Tips to Succeed on Facebook

• Use Facebook to reach older demographics (parents, alumni, staff/faculty), but young audiences still use it.
• Facebook is ideal for sharing articles & news. However, it is the busiest platform, so content has to work harder to stand out.
• Like comments on your posts, respond professionally to positive comments, and tag partner accounts to whom your content is relevant.
• Avoid long captions, posts without visuals, and long link URLs.

Example Post

Technical Specifications

Images

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Download the PDF Guideor view below.

Audience

Current and prospective students, younger alumni.

Tips to Succeed on Instagram

• Instagram is the most-used platform for current and prospective students and has the most engagement by far.
• Instagram is visually focused. Use compelling images and videos to grab attention. Lean way from graphics with text and instead use simple photos with relevant info included in the caption.
• The visual appeal and content of your profile page matters. People often decide whether or not to follow you simply by the look and feel of your profile page “grids”.
• You can’t include links in Instagram posts. To include a link, post it in your profile bio info, and direct users to “click the link in bio”.
• Leverage Instagram Stories and Reels for the most engagement. They are a great place for engaging videos, full-screen branded content, and polls/questions/mentions that can be used to tag other users (a very popular feature)
• Still avoid long stories and keep content concise.

Example Post

Technical Specifications

Images

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Download the PDF Guideor view below.

Audience

General, but skews a bit younger, especially good for reaching younger alumni.

Tips to Succeed on Twitter

• Twitter is the best platform to share updates/information/news. Best and easiest platform for sharing content from other university accounts (retweeting).
• Small, bite-size content is best for Twitter. There is a 280 character limit, but shorter is better (aim for as close to 120 as possible).
• Chaining related tweets together in “threads” is encouraged, and especially suited to “live tweeting” an event by covering a live event as it happens through a rapid succession of tweets.
• The Twitter audience can be critical and vocal. Controversial topics and news are debated here often. Take this into account when posting, and choose your words and tone carefully and appropriately.
• News media are extremely active on this platform. Assume that media are an audience.
• Image and video posts do very well. If the video is longer than 2 minutes, 20 seconds, you can link to it.

Example Post

Technical Specifications

Images

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Download the PDF Guideor view below.

Audience

Trends younger, current and prospective students. Parents and alumni also.

Tips to Succeed on YouTube

• YouTube is a very large market, processing over 3 billion searches per month, so there’s a high level of competition on this platform. Focused, specific content does very well, but it is hard to stand out.
• Lasting connections are made with channel subscriptions. Encourage users to like videos, subscribe to your channel, and enable the “notification bell” so that subscribers are notified each time you post a new video.
• Avoid long video titles and low video quality.
• You can create channels and start groups, enhancing your engagement with fellow users and viewers, enhanced by establishing a regular posting time/pattern.
• Utilize your other social accounts to promote your page and announce when you post a new video.

Example Post

Technical Specifications

Images

Updated on 2022-10-17 | Source: https://blog.hootsuite.com/social-media-image-sizes-guide/

Video

Updated on 2022-10-17 | Sources: https://influencermarketinghub.com/social-media-video-specs/#toc-4, https://support.google.com/youtube/answer/1722171#zippy=%2Cvideo-codec-h%2Cframe-rate%2Cbitrate%2Cvideo-resolution-and-aspect-ratio

Download the PDF Guideor view below.

Audience

Companies and working professionals. Great for reaching alumni of all ages. Students are also present, especially as they search for jobs.

Tips to Succeed on LinkedIn

• As a business/professional social platform, consider using a more collegiate and professional tone on LinkedIn than on other platforms
• Comment, like, and share on posts of your followers. Interaction and networking will help to build engagement especially on this platform.
• Look critically at your profile and make sure it really declares who you are and what you stand for. Make sure you're leveraging keywords in your company/profile description to be found more easily in searches.
• Try to post often, at least once or twice a week. (sharing content posted by others counts) As on other platforms, maintain a clear, concise focus in your content, with specific calls to action.

Example Post

Technical Specifications

Images

Updated on 2022-10-17 | Sources: https://blog.hootsuite.com/social-media-image-sizes-guide/, https://www.oom.com.sg/linkedin-image-sizes-guide-for-marketers/

Video

Updated on 2022-10-17 | Source: https://influencermarketinghub.com/social-media-video-specs/#toc-5