The LETU Brand Elements

About the Five Brand Elements

The LETU brand is historical in the ways in which we've lived out these truths in our past. It is aspirational in the ways in which we desire to prove them moving forward and incorporate new vision into the truths of who we are. These five broad, fundamental beliefs are the foundational truths of who we are as an institution. Each one on its own makes us unique from other colleges. Together, they make LeTourneau University undeniably one-of-a-kind.


Personal / High-Touch (Relational)

Historical: Christianity is nothing if it is not relational, if it is not personal. Jesus taught this. R.G. understood and practiced it. And for decades, our faculty have prided themselves on investing in personal relationships with students.

Aspirational: Building relationships from the very first point of contact with a prospective student all the way through maintaining engaging relationships with them as alumni, relationships are a hallmark of the entire student experience whether they live on campus or attend classes online, as a commuter student, or at one of our satellite locations.