The LETU Brand Elements

About the Five Brand Elements

The LETU brand is historical in the ways in which we've lived out these truths in our past. It is aspirational in the ways in which we desire to prove them moving forward and incorporate new vision into the truths of who we are. These five broad, fundamental beliefs are the foundational truths of who we are as an institution. Each one on its own makes us unique from other colleges. Together, they make LeTourneau University undeniably one-of-a-kind. 


Hands-on / Applied Learning (Practical)

Historical: Since our inception, LeTourneau University has provided very practical training in usable vocational skills. Over the past 66 years, we have become a highly respected academic institution and left behind our exclusively vocational training image; however, that does not mean that this trait isn't deeply entrenched in our teaching philosophies and student opportunities.

Aspirational: When other colleges force students into classrooms with 300 students and provide little more than textbook knowledge, our undergraduate research, service-learning projects, internships and lab opportunities are truly unique.