LETU Marketing Services

As we continue to grow as a university, we face the challenge of presenting a clear and consistent identity of who we are. To meet this challenge as effectively and efficiently as possible, we have assembled a team of professionals who are specialists in graphic design, writing/editing, photography, Web design and marketing.

This staff, called Marketing Services, under the division of Enrollment Services, is a resource primarily focused on support for the traditional student recruitment area.

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This team of professionals is charged with designing, writing and publishing marketing materials that will help "brand" the university.

What is a brand?
A brand identity is our promise of performance to our constituents and is denoted by a distinctive wordmark, term, symbol or logo. A wordmark is our written visual identity, which includes the font typeface selection, placement and spacing of the words in a distinctive and readily identifiable manner.

Marketing Services serves as the clearinghouse for the production of all official university materials for external audiences and holds all university persons accountable for following university publication standards. Marketing Services adheres to the Associated Press style guide for editorial content.