The University Web site will adhere to the established graphic
identity and display a consistent style throughout the entirety of its pages. The implemented CMS
templates define a look and feel for the Web site that dictates background and font color
standards. These standards should only be overridden in special circumstances, as approved by the
University Web team.
When creating and editing content, Web Content Managers should
adhere to the formatting standards within the CMS page editor. This includes font size and
paragraph style. While the University Web team welcomes creative content, Web Content Managers are
asked to limit graphic content and page formatting to that which seamlessly flows with the template
design and related page design/formatting. The University Web team will edit submitted content
appropriately to achieve this goal as needed.
Basic style guidelines
for all content hosted on the LeTourneau University Web site
- Format all text in Arial, the font standard for all CMS content on the University Web
- Adhere to the standard font color for all heading and body copy: automatic black.
- Navigation and page title text are the only set deviations from this standard and are
automatically formatted in white.
- Eliminate excess spacing between paragraphs.
- Select heading sizes from the specified range of formatting standards.
- The standard heading size is ‘heading 2’.
- The standard subheading size is ‘headline 3’.
- Select additional text sizes from the specified range of sizing options.
- The standard size for body text is ‘normal’.
- Avoid using font sizes smaller than this standard, as to maintain consistency and
- Use additional text formatting (bold, italics, etc.) minimally, to maintain effectiveness.
- Assure no page headings are duplicated (for example, eliminate the second redundant heading if
identical copy is included in both the header graphic and content body).
- Refrain from using background colors and/or graphics in addition to from the template