Media Guidelines for Students, Faculty & Staff

 

The Director of University Relations connects journalists and the public to university experts, research, events and general information about LeTourneau University. University Relations is located in University Marketing & Communications, in the University Development building.

The following guidelines from the LETU Faculty-Staff Handbook are helpful to keep in mind:

  • Policy governing the communication from the university to the community is set by the president and administered through the Director of University Relations, part of the University Marketing & Communications team.
  • The objective of these policies is to maintain the accuracy, consistency and quality of material presented to the public.
  • Only persons designated to speak on behalf of the university should do so.
  • In all cases, any response to verbal or written requests which reflects a personal opinion is never communicated to be institutional policy or position.

Timing is important when trying to maximize media coverage. As soon as you begin to PLAN your event, please contact the Director of University Relations to provide details, even if they are not completely decided. If you are having brochures or programs printed, provide the information to University Relations at the same time you provide it to your printer. For most events, a two-week advance notice is minimum, if at all possible, but longer notice is better.

Whether you are hosting an event or you’ve won an award, the Director of University Relations will need information as quickly as possible to be able to provide media with quality information. Remember, timing is critical to be considered newsworthy by the media. Completing the following questions and sending them to the Directory of University Relations well in advance of the event will help facilitate your media request. Of course, there are unexpected newsworthy items, and the deans are asked to contact University Relations about those whenever they occur. At the same time, the media occasionally asks University Relations for an expert on a topic to speak on camera, in which case the Director will contact the Dean or cabinet member, in the hopes of quickly responding to the media’s needs and increasing LETU’s coverage. 

 


 

The following is a brief explanation of the Media Request Form. To begin the coordination of coverage, please complete and submit the form, preferably two weeks in advance of your planned event. The Director of University Relations will follow up with you once she receives the form, or you may e-mail JanetRagland@letu.edu if you have questions.

 

WHAT is your news story?

What are you or your organization doing that might have positive media implications for LeTourneau University? Please give a description of the event and a name if it has one.

WHY is it newsworthy?

Every endeavor has a reason. Stories should show the heart of this school and its people, YOU! Stories should showcase the value of the education here, as well as the global initiatives to answer God’s call in every workplace and every nation

Sometimes the reason for the story is obvious.
For instance, if students host an Easter Egg Hunt for local children to share the Gospel message, that’s pretty clear.

WHO is involved in the story?

If a student wins an award, you will want to provide the following information: Name of student, classification, major and hometown. e.g.: Jane Doe, a senior mechanical engineering major from Longview, Texas, won the award.

If an organization is hosting an event, provide the name of the organization and how many members are participating: e.g.: Fifteen members of LeTourneau Student Ministries will be washing cars today to raise funds for spring break missions.

If the story is about a person, provide their title, and some information about them. If a professor wins an award, provide information about them, like how long that professor has been at LETU, where they went to college, etc.

If LETU is co-sponsoring or partnering with another organization, please share that information, as well.
e.g.: LETU and Region 7 ESC are co-sponsoring a robotics workshop.

WHEN and WHERE?

If your news story is about an event that is in the FUTURE, provide exactly the TIME, DATE and PLACE of the event. e.g.: 4 p.m. Wednesday, Aug. 26, in Room 120, Education Building on LETU campus, 2100 S. Mobberly Ave.

If your news story is about an event or award that has HAPPENED, provide when and where it occurred. Usually, the time of day is less important in events that have already occurred. e.g.: LeTourneau University flight students were awarded the Loening Trophy at the 2009 NIFA SAFECON competition banquet on Sunday, May 24, at Parks College of St. Louis University in Choakia, Ill.

 

Share

Contact Us:

First Name:

Last Name:

Email:

Topic:

Question:

Share by Email
Share on Facebook
Share on LinkedIn
Share on Twitter