Marketing, BS

The daytime degree on this page is offered in person at our main campus in Longview.

For creative problem-solvers and strategic masterminds.

Our marketing program will fuel your flair for getting your message across. The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development and design.

Our marketing students develop skills necessary for strategic planning, qualitative and quantitative research, utilization of current technology (including e-commerce) and a global perspective.

But we take it a step further, with marketing internships, typically done during senior year, that provide the ultimate experience to prepare marketing students for their careers.

Interesting Classes You'll Take

  • Consumer Behavior
  • International Marketing
  • Advertising
  • Sales Management

To learn more about course requirements, view the course sequence.

What can you do with this degree?

  • Public Relations Director
  • Advertising Copywriter
  • Sales Promoter
  • Media Analyst
  • Brand Manager
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Director
  • Marketing Specialist
  • Marketing Associate

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