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Catalog 2013-2014
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Communication, B.A. Integrated Media Management Concentration (COMA)
Requirements List for 2013-2014
About the School of Arts and Sciences - About the Department of Literature and Language Arts - Major Program
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BIBL 1033   Biblical Literature
This survey provides an overall perspective for understanding the Bible within its historical and cultural setting. The course will focus on the reading of significant portions of the Bible so that students may grasp the framework and themes of the Old and New Testaments as well as the relationship between the Testaments. Throughout the course students will also develop skills in interpreting and applying the Bible to contemporary situations. Class 3.
 
BIBL 1043   Biblical Foundations For Living (L)
An introductory course highlighting the relationship between Biblical teaching and contemporary Christian living. This initial experience in the integration of faith and learning focuses on principles of Biblical interpretation and application. Students learn how to interpret core Biblical passages so as to give guidance for some of the tough issues Christians face today. Class 3.
 
BIBL     Jr.-Sr. Level Elective
Any Junior or Senior (3000 or 4000) level Bible (BIBL) course. Class 3.
 
BIBL     Jr.-Sr. Level Elective
Any Junior or Senior (3000 or 4000) level Bible (BIBL) course. Class 3.
 
CCLT 2103   Cross-cultural Communication
A study of human communication across cultures. The role of economic, political, technological, social, and religious values in the communication process will be studied. Principles of verbal and non-verbal intercultural communication will be discussed. Class 3. (Spring, Odd years) Minimum grade of 'C' required.
 
COMM 1113   Introduction To Speech Communication
A study of basic oral communication principles, including verbal and nonverbal language, listening, group dynamics, and public speaking. Emphasis is upon application of these principles in the sending and receiving of different types of oral discourse. Class 3. Minimum grade of 'C' required.
 
COMM 2113   Computer Mediated Communication
Experience in and analysis of both synchronous and asynchronous communication including e-mail, messaging, conferencing, bulletin boards, and other electronic discourse formats. Includes analysis of how time and virtual space affect language, identity, and community in computer mediated communication. Class 3. Prerequisite: COMM 1113. (Spring and Distance Learning, Even years) Minimum grade of 'B' required.
 
COMM 2573   Interpersonal Communications
A course designed to develop and improve one-on-one communication skills. Emphasis is on communication theory and on the processes that foster good interpersonal relationships. Class 3. Prerequisite: COMM 1113. (Summer and Distance Learning) Minimum grade of 'C' required.
 
COMM 3013   Mass Communication Concepts
This study explores the development, application, and interactions of mass media (print, visual, and electronic) and their influences on society. Emphasis is given to recognizing the cultural formation aspects of mass media and to becoming ethical producers and critical consumers of media by evaluating messages in the light of Biblical instruction. Class 3. Prerequisite: COMM 1113. (Spring, Odd years) Minimum grade of 'B' required.
 
COMM 3403   Journalism-Publications
A basic overview of news gathering and writing for mass media; with emphasis on journalistic style and story structure, copy editing, graphic design and layout, and photo selection and editing. Class 3. Prerequisite: ENGL 1023. (Fall, Even years)
 
COMM 4931   Communication Internship
The internship should offer opportunities for hands-on learning in a real-world setting that requires the student to develop and/or manage content using technological tools and environments. Students may complete their internship either in a business or non-profit organization under the supervision of a professional in the field. Alternatively, students may participate in an on-campus communication project within their concentration. Class 1. Prerequisites: GRDS 2123 and approval of the Chair of the Department.. Minimum grade of 'B' required. Students may complete their internship experience in either a business or non-profit organization under the supervision of a professional in their field.
 
COMM 4943   Senior Seminar for Communication
Students will apply the knowledge and skills acquired throughout their course of study in the development and presentation of a Senior Seminar Project. This course will also connect the students to industry representatives and lead them to consider the vocational and spiritual implications of their educational experience. Required of all communication majors. Class 3. Prerequisite: Approval of the Chair of the Department.. Minimum grade of 'B' required.
 
ENGL 1013   English Composition I
A study of effective writing, reading, and speaking. Emphasis is on effective personal and expository writing. (This course must be completed before reaching Junior standing.) Class 3. Prerequisite: Qualification on ACT or SAT exam or completion of ENGL 1004 with a grade of D.. Minimum grade of 'C' required.
 
ENGL 1023   English Composition II
A study of argumentation/logic and writing for the professions with an emphasis on using the personal computer to plan, draft, and revise written projects. Each student is required to write a fully documented research paper and give oral presentations in class. (This course must be completed before reaching Junior standing.) Class 3. Prerequisite: Completion of ENGL 1004 with a grade of C or better or ENGL 1013.. Minimum grade of 'C' required.
 
ENGL 2603   Creative Writing
A seminar on how to write short stories, poems, and plays and other genres for publication. Class 3. Prerequisite: ENGL 1023. (Fall)
 
ENGL 4023   Writing for Digital Media
A study of the principles of effective writing for online, visual, and multimedia authoring formats, including how content, structure, and style differ from their traditional print iterations. Includes hands-on instruction and practice in HTML coding and desktop publishing applications culminating in a digital media project. Class 3. (Spring, Even years) Minimum grade of 'B' required.
 
ENGL     Literature Elective
Any ENGL 2000+ level courses <b><u>except</u></b>:
ENGL 2011 Applied Journalism
ENGL 2603 Creative Writing
ENGL 3213 Technical Writing
ENGL 3223 Advanced Grammar and Composition
ENGL 3403 Journalism-Publications
ENGL 3413 Visual Literacy
ENGL 3931 English Internship
ENGL 4023 Writing for Digital Media
ENGL 4913 Literary Criticism
ENGL 4923 History of the English Language
ENGL 4931 Digital Writing Practicum
Class 3.
 
GDES 2323   Visual Media I
A hands-on course in the use of current, industry-standard communication tools to develop visual messages. Students will use Adobe Photoshop to create and edit images and Adobe InDesign to produce page layouts. Class 3. Minimum grade of 'B' required.
 
GDES 2333   Visual Media II
Building upon skills mastered in Visual Media I, students will use Adobe Illustrator to produce vector-based illustrations and Adobe Dreamweaver to design, layout and manage websites. Class 3. Prerequisite: GRDS2323. Minimum grade of 'B' required.
 
HIST     History Elective
Any History (HIST) course. Class 3.
 
HUMA 1153   Introduction To Fine Arts
A survey course giving exposure to various music and art forms through their historical developments in the western world. Musical forms from classical to modern are explored. Art forms such as architecture, sculpture, and painting are traced from the Greek-Roman period to the present. Class 3.
 
KINE     Physical Activities
Offerings include: aerobics, archery, action games, badminton, basketball, bowling, fitness, flag football, golf, racquetball, scuba diving, soccer, swimming, tennis, volleyball, weight training, etc. (Half of semester.) Class 1.
 
KINE 1512   Concepts Of Lifetime Fitness
General studies requirement under Kinesiology. The course examines various concepts of health and physical fitness with the purpose of encouraging the student to establish positive patterns of activity and healthful living. Class 2.
 
LETU 1101   Cornerstones Of Life And Learning (L)
This course introduces students to the LeTourneau University community and prepares them for the pursuit of whole person education and lifelong learning. It helps students explore and learn how to fulfill God's unique design for their lives through a holistic approach that establishes four essential cornerstones of life and learning: personal, intellectual, spiritual, and community development. Class 1.
 
MATH     Elective
A College Algebra level or above Mathematics (MATH) 3 credit hour course. Class 3.
 
MGMT 2303   Principles Of Management
An introductory survey to the fundamental principles of management and the functions of planning, organizing, and controlling. The course provides the student with a basis for thinking about complex business operations as they relate to the management process. Class 3. Minimum grade of 'B' required.
 
MGMT 4363   Project Management
This course presents principles and methods for planning and controlling projects, including project plan development, resource planning and scheduling, and project monitoring and control. The utilization of computerized project management software and related methods are included in this course. Class 3. (Spring) Minimum grade of 'B' required.
 
MKTG 2503   Principles Of Marketing
Foundational course in the study of business where the emphasis is on studying the marketing concept of discovering and satisfying needs for products (goods, services, and intellectual property). The marketing functions/marketing mix of product, price, promotion and place (distribution) are studied along with creating customer value within the marketing environmental forces, constraints of the organizational resources, and a relationship marketing dynamic. The development of a marketing plan for a real product brings all this study to a practical understanding and application, preparing the student for the real world experience. Class 3. Minimum grade of 'C' required.
 
MKTG 3503   Advertising
A study of advertising as a part of the promotional mix, identifying its relationship to public relations, promotions, and sales. The characteristics and uses of different media are discussed along with the measurement of the results of using creative communication as a part of the brand equity development. The use of text, artistic creativity, and media are studies along with ethics and truth in advertising. Students will develop an advertising campaign for an actual product, utilizing all available media. Class 3. Prerequisite: Junior or Senior standing. MKTG 2503. (Fall, Odd years) Minimum grade of 'C' required.
 
MKTG 3513   Public Relations (L)
A study of the history of public relations and its function that has become ever more important to business over the years. Public relations is compared to advertising and studied from a values-oriented approach in the development and nurturing of relationships between an organization and its various publics. This overview provides the student the opportunity to practice writing different forms of communication that contribute to these business relationships, including, but not limited to, news releases and full public relations campaigns for real world companies. Class 3. Prerequisite: Junior or Senior standing. MKTG 2503. (Spring, Odd years) Minimum grade of 'C' required.
 
      Elementary Foreign Language I
May be chosen from:
GREE 1113, HEBR 1113, KORE 1113, RUSS 1113, or SPAN 1113
Class 3.
 
      Elementary Foreign Language II
May be chosen from:
GREE 1123, HEBR 1123, KORE 2113, RUSS 1123, or SPAN 1123
Class 3. Prerequisite: Elementary Foreign Language I.
 
      Intermediate Foreign Language I
May be chosen from:
GREE 2113, RUSS 1124 or SPAN 2113
Class 3. Prerequisite: Elementary Foreign Language II.
 
      Intermediate Foreign Language II
May be chosen from:
GREE 2123 or SPAN 2123
Class 3. Prerequisite: Intermediate Foreign Language I.
 
      Lab Science Elective
May be chosen from:
BIOL 1014 Life Science
PHYS 1014 Physical Science
PHYS 2514 Astronomy
CHEM 1113 CHEM 1111 General Chemistry I, Lab
CHEM 1123 CHEM 1121 General Chemistry II, Lab
PHYS 1113 PHYS 1111 General Physics I, Lab
PHYS 1123 PHYS 1121 General Physics II, Lab
PHYS 2013 PHYS 2011 University Physics I, Lab
PHYS 2023 PHYS 2021 University Physics II, Lab
GEOL 1114 General Geology I
GEOL 1124 General Geology II
Class 3. Lab 1.
 
      Lab Science Elective
May be chosen from:
BIOL 1014 Life Science
PHYS 1014 Physical Science
PHYS 2514 Astronomy
CHEM 1113 CHEM 1111 General Chemistry I, Lab
CHEM 1123 CHEM 1121 General Chemistry II, Lab
PHYS 1113 PHYS 1111 General Physics I, Lab
PHYS 1123 PHYS 1121 General Physics II, Lab
PHYS 2013 PHYS 2011 University Physics I, Lab
PHYS 2023 PHYS 2021 University Physics II, Lab
GEOL 1114 General Geology I
GEOL 1124 General Geology II
Class 3. Lab 1.
 
      Humanities Elective
Cross-Cultural (CCLT 3203 only); Fine Arts (HUMA); History (HIST); Literature (any ENGL 2000+ level course except 2011, 2603, 3213, 3223, 3403, 3413, 3931, 4023, 4913, 4923, 4931); Philosophy (PHIL); Theology (THEO) 3063, 3203; and Foreign Language (must have two semesters in one foreign language). Class 3.
 
      Minor or General Elective
The minor field and general electives together must consist of the minimum number of hours of courses not used to meet any of the other stated requirements for the major. For each major, the minimum is:
Biblical Studies, B.A. - 12
Business Administration, B.A. - 12
Christian Ministry, B.A., Cross-Cultural Concentration - 6
Christian Ministry, B.A., Youth Ministry Concentration - 6
Digital Writing, B.A. - 17
English Language and Literature, B.A. - 17
History-Political Science, B.A. - 21
Psychology, B.A. - 12
Class 3.
 
      Minor or General Elective
The minor field and general electives together must consist of the minimum number of hours of courses not used to meet any of the other stated requirements for the major. For each major, the minimum is:
Biblical Studies, B.A. - 12
Business Administration, B.A. - 12
Christian Ministry, B.A., Cross-Cultural Concentration - 6
Christian Ministry, B.A., Youth Ministry Concentration - 6
Digital Writing, B.A. - 17
English Language and Literature, B.A. - 17
History-Political Science, B.A. - 21
Psychology, B.A. - 12
Class 3.
 
      Minor or General Elective
The minor field and general electives together must consist of the minimum number of hours of courses not used to meet any of the other stated requirements for the major. For each major, the minimum is:
Biblical Studies, B.A. - 12
Business Administration, B.A. - 12
Christian Ministry, B.A., Cross-Cultural Concentration - 6
Christian Ministry, B.A., Youth Ministry Concentration - 6
Digital Writing, B.A. - 17
English Language and Literature, B.A. - 17
History-Political Science, B.A. - 21
Psychology, B.A. - 12
Class 3.
 
      Minor or General Elective
The minor field and general electives together must consist of the minimum number of hours of courses not used to meet any of the other stated requirements for the major. For each major, the minimum is:
Biblical Studies, B.A. - 12
Business Administration, B.A. - 12
Christian Ministry, B.A., Cross-Cultural Concentration - 6
Christian Ministry, B.A., Youth Ministry Concentration - 6
Digital Writing, B.A. - 17
English Language and Literature, B.A. - 17
History-Political Science, B.A. - 21
Psychology, B.A. - 12
Class 3.
 
      Minor or General Elective
The minor field and general electives together must consist of the minimum number of hours of courses not used to meet any of the other stated requirements for the major. For each major, the minimum is:
Biblical Studies, B.A. - 12
Business Administration, B.A. - 12
Christian Ministry, B.A., Cross-Cultural Concentration - 6
Christian Ministry, B.A., Youth Ministry Concentration - 6
Digital Writing, B.A. - 17
English Language and Literature, B.A. - 17
History-Political Science, B.A. - 21
Psychology, B.A. - 12
Class 3.
 
      Minor or General Elective
The minor field and general electives together must consist of the minimum number of hours of courses not used to meet any of the other stated requirements for the major. For each major, the minimum is:
Biblical Studies, B.A. - 12
Business Administration, B.A. - 12
Christian Ministry, B.A., Cross-Cultural Concentration - 6
Christian Ministry, B.A., Youth Ministry Concentration - 6
Digital Writing, B.A. - 17
English Language and Literature, B.A. - 17
History-Political Science, B.A. - 21
Psychology, B.A. - 12
Class 3.
 
      Fulfill English Proficiency Requirement
All students must demonstrate proficiency in English by passing either the English Proficiency Examination or ENGL 1001 English Review. Completion of this requirement by exam must take place before a student reaches senior status, otherwise ENGL 1001 must be taken every semester after reaching senior status until successfully completed.
 
Total Hours: 124