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Catalog 2013-2014
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Marketing, B.S. (MK)
Requirements List for 2013-2014
About the School of Business - About Marketing - Major Program
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ACCT 2103   Principles of Financial Accounting
An introduction to the accounting process, with emphasis on identifying, recording, classifying, and interpreting transactions and other events relating to proprietorships and partnerships. Class 3. Minimum grade of 'C' required.
 
ACCT 2113   Principles of Managerial Accounting
A continuation of ACCT 2103, examining accounting procedures for corporations, financial statement analysis, and managerial uses of accounting data. Class 3. Prerequisite: ACCT 2103. Minimum grade of 'C' required.
 
BIBL 1033   Biblical Literature
This survey provides an overall perspective for understanding the Bible within its historical and cultural setting. The course will focus on the reading of significant portions of the Bible so that students may grasp the framework and themes of the Old and New Testaments as well as the relationship between the Testaments. Throughout the course students will also develop skills in interpreting and applying the Bible to contemporary situations. Class 3.
 
BIBL 1043   Biblical Foundations For Living (L)
An introductory course highlighting the relationship between Biblical teaching and contemporary Christian living. This initial experience in the integration of faith and learning focuses on principles of Biblical interpretation and application. Students learn how to interpret core Biblical passages so as to give guidance for some of the tough issues Christians face today. Class 3.
 
BIBL     Jr.-Sr. Level Elective
Any Junior or Senior (3000 or 4000) level Bible (BIBL) course. Class 3.
 
BIBL ELE1   Jr.-Sr. Level Elective
Any Junior or Senior (3000 or 4000) level Bible (BIBL) course. Class 3.
 
BUSI 2503   Business Statistics
Basic statistical concepts, elementary probability theory, normal curve and applications, measures of dispersion, introduction to sampling theory, hypotheses testing, analysis of variance, correlation, and multiple linear regression. Class 3. (Fall) Minimum grade of 'C' required.
 
BUSI 3103   Business Law
A study of the principles of business law covering the fields of contracts, agencies, personal property, sales, negotiable instruments, partnerships, and corporations. Class 3. (Fall) Minimum grade of 'C' required.
 
BUSI 3403   Business Ethics
This course involves a study of management/business policies and practices as they relate to contemporary moral and ethical issues in the work place. It includes an examination of issues such as equity and fairness, individual privacy rights, corporate social responsibility, moral aspects of capitalism, equal employment opportunities, sexual harassment, and others. Stress is placed upon historic Judeo-Christian ethical principles and their application to clarify personal values and improve management decision making. Class 3. Prerequisite: Junior or Senior standing. MGMT 2303. (Fall) Minimum grade of 'C' required.
 
BUSI 3423   Business Research Methods
The focus of this course is on using business forecasting for managerial decision making. Topics include data analysis, reviewing of inference, distributions, and descriptive statistics, and collection and presentation of data. Statistical techniques covered include auto regression, ANOVA, linear and multiple regression, nonparametric tests, and other advanced statistical techniques. Students will learn to use forecasting techniques such as moving average, exponential smoothing among other to forecast profits and sales. Use of statistical software such as SPSS, Minitab, or Excel is included. Class 3. Prerequisite: BUSI 2503 with a grade of C or higher. Minimum grade of 'C' required.
 
BUSI 4313   International Business
A study of world trade and of the problems and issues faced by a business when it goes into the international market. Included is the study of cultural impacts, monetary exchange complications, and the problems faced by multinationals related with dealing in foreign legal and social environments. Class 3. Prerequisite: ECON 2103. (Spring) Minimum grade of 'C' required.
 
COMM 1113   Introduction To Speech Communication
A study of basic oral communication principles, including verbal and nonverbal language, listening, group dynamics, and public speaking. Emphasis is upon application of these principles in the sending and receiving of different types of oral discourse. Class 3.
 
ECON 2103   Macroeconomics
An introduction to the nature and theory of Economics and the theoretical tools of macroeconomics. The course includes the introduction of supply and demand, examination of national income accounting, the role of government to include fiscal and monetary policy, the American banking system, and international trade. Class 3. (Fall) Minimum grade of 'C' required.
 
ECON 2203   Microeconomics
A study of microeconomics beginning with demand and supply theory and continuing with examination of the costs of production, price and output determination under pure competition, monopoly, oligopoly, and monopolistic competition (the study of price-taking and price-searching firm). Class 3. (Spring) Minimum grade of 'C' required.
 
ENGL 1013   English Composition I
A study of effective writing, reading, and speaking. Emphasis is on effective personal and expository writing. (This course must be completed before reaching Junior standing.) Class 3. Prerequisite: Qualification on ACT or SAT exam or completion of ENGL 1004 with a grade of D..
 
ENGL 1023   English Composition II
A study of argumentation/logic and writing for the professions with an emphasis on using the personal computer to plan, draft, and revise written projects. Each student is required to write a fully documented research paper and give oral presentations in class. (This course must be completed before reaching Junior standing.) Class 3. Prerequisite: Completion of ENGL 1004 with a grade of C or better or ENGL 1013..
 
ENGL     Literature Elective
Any ENGL 2000+ level courses <b><u>except</u></b>:
ENGL 2011 Applied Journalism
ENGL 2603 Creative Writing
ENGL 3213 Technical Writing
ENGL 3223 Advanced Grammar and Composition
ENGL 3403 Journalism-Publications
ENGL 3413 Visual Literacy
ENGL 3931 English Internship
ENGL 4023 Writing for Digital Media
ENGL 4913 Literary Criticism
ENGL 4923 History of the English Language
ENGL 4931 Digital Writing Practicum
Class 3.
 
FINC 3113   Financial Management
A study of financial strategy in the processes of obtaining and managing funds of the corporation. Included are cash flow and working capital management, capital financing models, dividend and stock policy, and the examination of expansions and mergers. Class 3. Prerequisite: ACCT 2103. Minimum grade of 'C' required.
 
HIST     History Elective
Any History (HIST) course. Class 3.
 
KINE     Physical Activities
Offerings include: aerobics, archery, action games, badminton, basketball, bowling, fitness, flag football, golf, racquetball, scuba diving, soccer, swimming, tennis, volleyball, weight training, etc. (Half of semester.) Class 1.
 
KINE 1512   Concepts Of Lifetime Fitness
General studies requirement under Kinesiology. The course examines various concepts of health and physical fitness with the purpose of encouraging the student to establish positive patterns of activity and healthful living. Class 2.
 
LETU 1101   Cornerstones Of Life And Learning (L)
This course introduces students to the LeTourneau University community and prepares them for the pursuit of whole person education and lifelong learning. It helps students explore and learn how to fulfill God's unique design for their lives through a holistic approach that establishes four essential cornerstones of life and learning: personal, intellectual, spiritual, and community development. Class 1.
 
MATH 1203   College Algebra With Applications
A study of linear and quadratic equations, exponential and logarithmic functions, and linear inequalities with emphasis on business applications. This course may not be taken for credit by anyone who has passed MATH 1303, MATH 1603, or MATH 1903 with a grade of C or better. Class 3. Prerequisite: MATH 1123 or equivalent. MATH1503 Calculus with Business Applications may be substituted for MATH1203.
 
MGMT 2303   Principles Of Management
An introductory survey to the fundamental principles of management and the functions of planning, organizing, and controlling. The course provides the student with a basis for thinking about complex business operations as they relate to the management process. Class 3. Minimum grade of 'C' required.
 
MGMT 3203   Human Resource Management
A study of business manpower strategies, human needs, position requirements, interviewing techniques, technical and human relations, motivation theories, training and wage administration involved in maintaining the work force. Class 3. Prerequisite: MGMT 2303. (Spring) Minimum grade of 'C' required.
 
MGMT 3313   Organizational Behavior
The study of various organizational structure models and supporting theory; organizations as complex system; organizational behavior; individual and group dynamics in the business environment; organization development and change. Class 3. Prerequisite: MGMT 2303. Minimum grade of 'C' required.
 
MGMT 4363   Project Management
This course presents principles and methods for planning and controlling projects, including project plan development, resource planning and scheduling, and project monitoring and control. The utilization of computerized project management software and related methods are included in this course. Class 3. (Spring) Minimum grade of 'C' required.
 
MGMT 4803   Strategic Management
The functional integration of all business disciplines in formulating, implementing, and evaluating business strategies. Case analyses and game simulations supplement lectures and discussions. Class 3. Prerequisites: Senior standing, ACCT 2113, MGMT 2303, and FINC 3113. (Spring) Minimum grade of 'C' required.
 
MKTG 2503   Principles Of Marketing
Foundational course in the study of business where the emphasis is on studying the marketing concept of discovering and satisfying needs for products (goods, services, and intellectual property). The marketing functions/marketing mix of product, price, promotion and place (distribution) are studied along with creating customer value within the marketing environmental forces, constraints of the organizational resources, and a relationship marketing dynamic. The development of a marketing plan for a real product brings all this study to a practical understanding and application, preparing the student for the real world experience. Class 3. Minimum grade of 'C' required.
 
MKTG 3503   Advertising
A study of advertising as a part of the promotional mix, identifying its relationship to public relations, promotions, and sales. The characteristics and uses of different media are discussed along with the measurement of the results of using creative communication as a part of the brand equity development. The use of text, artistic creativity, and media are studies along with ethics and truth in advertising. Students will develop an advertising campaign for an actual product, utilizing all available media. Class 3. Prerequisite: Junior or Senior standing. MKTG 2503. (Fall, Odd years) Minimum grade of 'C' required.
 
MKTG 3513   Public Relations (L)
A study of the history of public relations and its function that has become ever more important to business over the years. Public relations is compared to advertising and studied from a values-oriented approach in the development and nurturing of relationships between an organization and its various publics. This overview provides the student the opportunity to practice writing different forms of communication that contribute to these business relationships, including, but not limited to, news releases and full public relations campaigns for real world companies. Class 3. Prerequisite: Junior or Senior standing. MKTG 2503. (Spring, Odd years)
 
MKTG 4103   Consumer Behavior
An analysis of psychological, sociological, and cultural aspects of human behavior affecting consumers' actions in the market place The stages in the consumer buying decision process are analyzed as well as the adoption and diffusion process for new products. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. The current development of relationship marketing and the use of the Internet for electronic commerce are also studied. Class 3. Prerequisite: MKTG 2503. (Fall, Even years) Minimum grade of 'C' required.
 
MKTG 4303   International Marketing
An analysis of the strategies to participate competitively in the global marketing environment. This includes an analysis of the elements of an import-export operation, a multinational company, all the way to a geocentrically oriented global marketing operation. Special attention is given to cross-cultural requirements from the design of products (goods and services) to promotion, advertising, sales, and servicing. Class 3. Prerequisite: MKTG 2503. (Fall, Odd years) Minimum grade of 'C' required.
 
MKTG 4403   Sales Management (L)
An analysis of the organization and administration of sales departments, including recruiting, selection, training, motivating, compensating, supervising, and controlling the sales force. Current marketing and sales management concepts, especially relationship marketing, are studied with an emphasis on the management of selling activities and the outside sales force as one major phase of marketing management. Different contact management software options are studied as they relate to strategic sales management. Special attention is given to sales forecasting and the decision making process for sales executives. Class 3. Prerequisite: MKTG 2503. (Spring, Even years) Minimum grade of 'C' required.
 
MKTG 4413   Digital Marketing
This course focuses on the use of digital media in carrying out the marketing processes. This includes e-commerce, social media, e-mail, and other digital media. It examines the ways in which these media link companies with customers, suppliers, and others for the presentation, development, and delivery of goods and services. This course also considers the consumer attitudes and behavior explaining why digital media are meeting their needs and the strategic factors of successful entrants into this exciting segment. A heavy emphasis in the course is the application of digital media in the business-to-business marketing model. Methods for developing and defining relations with customers, the role of electronic communication with customers, and the technology of digital media are explored. Class 3. Prerequisite: MKTG 2503. (Spring, Odd years) Minimum grade of 'C' required.
 
MKTG 4503   Marketing Research
This course studies the role of market research in the business organization, examining the approaches and methods of research employed by marketing managers to solve marketing problems. Theory and application of such topics as problem identification, research design, measurement, survey development, data collection, data analysis, marketing ethics, and report presentations are covered. Marketing research projects involving real companies are used in this course. Class 3. Prerequisites: MKTG 2503 and BUSI 2503 with a grade of C or higher.. (Spring, Even years) Minimum grade of 'C' required.
 
MKTG 4513   Marketing Management
This course studies the role of market research in the business organization, examining the approaches and methods of research employed by marketing managers to solve marketing problems. Theory and application of such topics as problem identification, research design, measurement, survey development, data collection, data analysis, marketing ethics, and report presentations are covered. Marketing research projects involving real companies are used in this course. Class 3. Prerequisite: MKTG 2503. (Fall, Even years) Minimum grade of 'C' required.
 
MKTG 4923   Marketing Internship
The student receives career preparation by observing, planning, directing, and evaluating applied marketing through a supervised work experience; review and discussions of current marketing literature and recent developments in the area of marketing. Class 3. Prerequisites: MKTG 2503, six hours of upper level marketing courses and consent of instructor. (On Demand) Minimum grade of 'C' required.
 
      Lab Science Elective
May be chosen from:
BIOL 1014 Life Science
PHYS 1014 Physical Science
PHYS 2514 Astronomy
CHEM 1113 CHEM 1111 General Chemistry I, Lab
CHEM 1123 CHEM 1121 General Chemistry II, Lab
PHYS 1113 PHYS 1111 General Physics I, Lab
PHYS 1123 PHYS 1121 General Physics II, Lab
PHYS 2013 PHYS 2011 University Physics I, Lab
PHYS 2023 PHYS 2021 University Physics II, Lab
GEOL 1114 General Geology I
GEOL 1124 General Geology II
ENVT1114
Class 3. Lab 1. Minimum grade of 'C' required.
 
      Lab Science Elective
May be chosen from:
BIOL 1014 Life Science
PHYS 1014 Physical Science
PHYS 2514 Astronomy
CHEM 1113 CHEM 1111 General Chemistry I, Lab
CHEM 1123 CHEM 1121 General Chemistry II, Lab
PHYS 1113 PHYS 1111 General Physics I, Lab
PHYS 1123 PHYS 1121 General Physics II, Lab
PHYS 2013 PHYS 2011 University Physics I, Lab
PHYS 2023 PHYS 2021 University Physics II, Lab
GEOL 1114 General Geology I
GEOL 1124 General Geology II
ENVT1114
Class 3. Lab 1.
 
      General Elective
Any course that is not used to meet any of the major degree requirements. Class 3. 3 total hours needed.
 
      General Elective
Any course that is not used to meet any of the major degree requirements. Class 3. 3 total hours needed.
 
      General Elective
Any course that is not used to meet any of the major degree requirements. Class 3. 3 total hours needed.
 
      Fulfill English Proficiency Requirement
All students must demonstrate proficiency in English by passing either the English Proficiency Examination or ENGL 1001 English Review. Completion of this requirement by exam must take place before a student reaches senior status, otherwise ENGL 1001 must be taken every semester after reaching senior status until successfully completed.
 
Total Hours: 126
Notes: The internship can be accomplished either during the spring or fall semester or during the summer. In any event, it normally is registered for during a spring or fall semester as part of the 12-18 hour package, but not during summer school, thereby not incurring additional tuition cost to the student.