LeTourneau University Home Page
Catalog 2013-2014
Table of Contents

Marketing, B.S. (MK)
Requirements List for 2013-2014
About the School of Business - About Marketing - Major Program
Detail View - Print this Page - PDF this Page

ACCT2103Principles of Financial Accounting (1)
ACCT2113Principles of Managerial Accounting (1)
BIBL1033Biblical Literature
BIBL1043Biblical Foundations For Living (L)
BIBL Jr.-Sr. Level Elective (3 hours)
BIBLELE1Jr.-Sr. Level Elective
BUSI2503Business Statistics (Fall only) (1)
BUSI3103Business Law (Fall only) (1)
BUSI3403Business Ethics (Fall only) (1)
BUSI3423Business Research Methods (1)
BUSI4313International Business (Spring only) (1)
COMM1113Introduction To Speech Communication
ECON2103Macroeconomics (Fall only) (1)
ECON2203Microeconomics (Spring only) (1)
ENGL1013English Composition I
ENGL1023English Composition II
ENGL Literature Elective (3 hours)
FINC3113Financial Management (1)
HIST History Elective (3 hours)
KINE Physical Activities (1 hour)
KINE1512Concepts Of Lifetime Fitness
LETU1101Cornerstones Of Life And Learning (L)
MATH1203College Algebra With Applications (2)
MGMT2303Principles Of Management (1)
MGMT3203Human Resource Management (Spring only) (1)
MGMT3313Organizational Behavior (1)
MGMT4363Project Management (Spring only) (1)
MGMT4803Strategic Management (Spring only) (1)
MKTG2503Principles Of Marketing (1)
MKTG3503Advertising (Fall, Odd years only) (1)
MKTG3513Public Relations (L) (Spring, Odd years only)
MKTG4103Consumer Behavior (Fall, Even years only) (1)
MKTG4303International Marketing (Fall, Odd years only) (1)
MKTG4403Sales Management (L) (Spring, Even years only) (1)
MKTG4413Digital Marketing (Spring, Odd years only) (1)
MKTG4503Marketing Research (Spring, Even years only) (1)
MKTG4513Marketing Management (Fall, Even years only) (1)
MKTG4923Marketing Internship (On Demand only) (1)
  Lab Science Elective (4 hours) (1)
  Lab Science Elective (4 hours)
  General Elective (3 hours)
  General Elective (3 hours)
  General Elective (3 hours)
  Fulfill English Proficiency Requirement (0 hours)
Total Hours: 126
Notes: The internship can be accomplished either during the spring or fall semester or during the summer. In any event, it normally is registered for during a spring or fall semester as part of the 12-18 hour package, but not during summer school, thereby not incurring additional tuition cost to the student.
1: Minimum grade of 'C' required
2: MATH1503 Calculus with Business Applications may be substituted for MATH1203.