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Catalog 2013-2014
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MKTG 3503
Advertising
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Odd
A study of advertising as a part of the promotional mix, identifying its relationship to public relations, promotions, and sales. The characteristics and uses of different media are discussed along with the measurement of the results of using creative communication as a part of the brand equity development. The use of text, artistic creativity, and media are studies along with ethics and truth in advertising. Students will develop an advertising campaign for an actual product, utilizing all available media.
Prerequisite: Junior or Senior standing. MKTG 2503.



4 programs require this course.
No courses require this as a prerequisite or corequisite.