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Catalog 2012-2013
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MKTG 4503
Marketing Research
Class hours: 3
Lab hours: 0
Semesters Available: Spring
Years Available: Even
This course studies the role of market research in the business organization, examining the approaches and methods of research employed by marketing managers to solve marketing problems. Theory and application of such topics as problem identification, research design, measurement, survey development, data collection, data analysis, marketing ethics, and report presentations are covered. Marketing research projects involving real companies are used in this course.
Prerequisites: MKTG 2503 and BUSI 2503 with a grade of C or higher..



1 program requires this course.
No courses require this as a prerequisite or corequisite.