LeTourneau University Home Page
Catalog 2012-2013
Table of Contents

MKTG 4303
International Marketing
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Odd
An analysis of the strategies to participate competitively in the global marketing environment. This includes an analysis of the elements of an import-export operation, a multinational company, all the way to a geocentrically oriented global marketing operation. Special attention is given to cross-cultural requirements from the design of products (goods and services) to promotion, advertising, sales, and servicing.
Prerequisite: MKTG 2503.

2 programs require this course.
No courses require this as a prerequisite or corequisite.