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Catalog 2011-2012
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BMKT 2503
Principles Of Marketing
Class hours: 3
Lab hours: 0
Semesters Available: Fall and Spring
Years Available: All
Foundational course in the study of business where the emphasis is on studying the marketing concept of discovering and satisfying needs for products (goods, services, and intellectual property). The marketing functions/marketing mix of product, price, promotion and place (distribution) are studied along with creating customer value within the marketing environmental forces, constraints of the organizational resources, and a relationship marketing dynamic. The development of a marketing plan for a real product brings all this study to a practical understanding and application, preparing the student for the real world experience.



12 programs require this course.
11 courses require this as a prerequisite or corequisite.