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Catalog 2008-2009
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CMPR 4323
Music Marketing And Sales
Class hours: 3
Lab hours: 0
Semesters Available: Fall and Spring
Years Available: All
Through classroom instruction and presentations by visiting industry experts, Executive Track students will become familiar with the role of packaging, retail point-of-purchase materials, publicity, advertising, radio and video promotion, Internet marketing, and tour support in the marketing and sale of recorded music. Students will develop comprehensive marketing plans for each semester's artist recordings.

This CMPR course is only offered through the Contemporary Music Program of the Council of Christian Colleges and Universities.

No programs require this course.
No courses require this as a prerequisite or corequisite.