LeTourneau University Home Page
Catalog 2014-2015
Table of Contents


BUSI 3423
Business Research Methods
Class hours: 3
Lab hours: 0
Semesters Available: Spring
Years Available: All
The focus of this course is on using business research methods and statistics for managerial decision making. Topics include the research process, the research proposal, ethics in business research, research design and measurement, research sources and collection, and analysis and presentation of data. Statistical techniques covered include ANOVA and MANOVA, discriminate analysis, linear and multiple regression, nonparametric tests, and other advanced statistical techniques. Use of statistical software such as SPSS, Minitab, or Statistica is included.
Prerequisite: MATH 1423 with a grade of C or higher.



10 programs require this course.
5 courses require this as a prerequisite or corequisite.