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Catalog 2015-2016
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MKTG 4513
Marketing Management
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Even
The development and selection of appropriate strategies for the most effective management of the firm's resources. Includes long-term planning through computer applications of market analysis, forecasting, and model building problems using electronic spreadsheets.
Prerequisite: BMKT 2503.

1 program requires this course.
No courses require this as a prerequisite or corequisite.