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MKTG 4413
E-Commerce And Marketing
Class hours: 3
Lab hours: 0
Semesters Available: Spring
Years Available: Odd
This course focuses on the growth and nature of electronic commerce in marketing. It examines the ways in which e-commerce links companies with customers, suppliers, and others for the presentation, development, and delivery of products and services. Methods for developing and defining relations with customers, the role of electronic communication with customers, and the technology of e-commerce are explored.
Prerequisite: BMKT 2503.

1 program requires this course.
No courses require this as a prerequisite or corequisite.