|Class hours: 3|
Lab hours: 0
|Semesters Available: Fall|
Years Available: Odd
|An analysis of the strategies to participate competitively in the global marketing environment. This includes an analysis of the elements of an import-export operation, a multinational company, all the way to a geocentrically oriented global marketing operation. Special attention is given to cross-cultural requirements from the design of products (goods and services) to promotion, advertising, sales, and servicing. |
|Prerequisites: BMKT 2503 and BUSI 4313. |
3 programs require this course.
No courses require this as a prerequisite or corequisite.