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Catalog 2013-2014
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MKTG 3503
Advertising
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Odd
An introduction to different approaches and philosophies of advertising: scientific, or numbers oriented; strategic, or problem/solution oriented; and artistic, or aesthetically oriented; with the processes of quantitative, strategic, and aesthetic solutions facilitating planning and production of advertising campaigns.
Prerequisite: BMKT 2503.



1 program requires this course.
No courses require this as a prerequisite or corequisite.