LeTourneau University Home Page
Catalog 2014-2015
Table of Contents

MKTG 3503
Class hours: 3
Lab hours: 0
Semesters Available: Fall
Years Available: Odd
An introduction to different approaches and philosophies of advertising: scientific, or numbers oriented; strategic, or problem/solution oriented; and artistic, or aesthetically oriented; with the processes of quantitative, strategic, and aesthetic solutions facilitating planning and production of advertising campaigns.
Prerequisite: BMKT 2503.

1 program requires this course.
No courses require this as a prerequisite or corequisite.