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Digital Signage Standards

 

The Digital Signage System at LeTourneau University

LeTourneau University’s Digital Signage System exists to provide a single solution digital signage system that serves the informational, promotional, branding, and emergency broadcast needs of LeTourneau University as a whole. It is used to promote university activities, events, and educational opportunities by providing well-produced, eye-catching advertisements to a large internal audience and visitors with the overarching goal of increasing communication across campus, increasing attendance at university-sponsored events, and informing our community of campus news and opportunities.


Background
The Digital Signage System at LeTourneau University was designed to launch with the opening of LETU’s Allen Student Center in the Spring of 2014. More than a year went into the planning process and implementation of screens and an overarching software solution. Despite being designed and implemented specifically around the new student center, the system was intentionally built to be a robust, enterprise-wide solution that will extend to all buildings on campus over the course of the next decade. The software is centrally run from an LETU server and controlled via web interface by users.


Management and Oversight
LeTourneau University’s Digital Signage System encourages participation from all departments, student groups, and individuals. General oversight of the signage system, its content, and the guidelines regarding its use reside in the LETU Marketing Communications department.


The System Architecture
LETU’s Digital Signage System is a single software solution, managed by LETU’s I.T. department.

Each sign is a large TV monitor connected to a specialized computer that runs the signage software for that specific monitor. In some cases, multiple monitors run off of the same computer. In that way, some signs on campus are not capable of running unique content, but run as a group of signs showing the same content.


Centralized Content
LeTourneau University’s Digital Signage System operates from a centralized control model. This guarantees consistency of messaging and quality of content as well as maintaining the integrity of the university brand image. In general, the entire system is designed to push the same content through all signs. This content is referred to as “Centralized Content” as it is distributed to the signs from one central office (University Marketing Communications). If a student group, organization, or department wishes to have a slide added to this centralized content mix, they can provide it for inclusion using a simple process outlined here.

 

In the example provided above, you can see a digital sign being utilized in LETU's Allen Family Student Center showcasing the submitted slide from the Achievement Center as the biggest portion of the screen. This slide was designed by that department using the templates found on these pages. The rest of the display includes the date and time, current weather conditions, and a scrolling banner that can be utilized by administration to push the most important messaging to campus.


Content
As this system is designed for the entirety of the campus community, in general, effort should always be taken to ensure that advertising has mass appeal to the whole of the campus community. Each advertisement on the digital displays has a short time frame to communicate its message. As such, well-designed concise messages are critical to success.

 

Acceptable Content
The following list is not comprehensive, but includes examples of acceptable content including:

1. Event information
2. Services available for students
3. Emergency information



Unacceptable Content

1. Personal messages are not permitted on any sign in the digital signage system.
2. Political messages relating to campus, local, statewide or national elections are not permitted.
3. Classified ads are not permitted on the digital signage system.
4. Commercial advertising is not permitted in any form. We do not sell ad space to outside entities or promote brands outside of our university promotion.
5. Use of copyrighted images or motion graphics is not permitted.
6. Course advertising is not permitted on all-university displays and should be limited to department-specific displays.


How to Submit Slides
Submitting slides to run in the “Main Slide Area” of university signage is easy and templates are provided for the creation of slides. Those templates help to maintain consistency of the look/feel of the slides in the rotation while still providing quite a bit of creative freedom to make each slide unique. The templates for slide creation are provided here. All slides submitted must be created using the provided template.

 

Timing of Slides
The length of time that a slide displays is often just as important as the content of the slide. If it runs for too many days/weeks, viewers will begin to ignore it. If it runs for too short a period of time, it won't be seen by enough viewers. Ideally, every slide would run for two weeks prior to an event. Any slide submitted using the templates provided on these pages will be uploaded to the signage system within 24 hours of receiving it. Slides submitted only one day prior to an event will be accepted, but will not be effective in promoting your event. No slide will be allowed to run more than 2 weeks prior to an event.

When promoting a service (like the Achievement Center Writing Center, shown above), the service may continuously have slides as a part of the rotation, but individual slides must be exchanged out every two weeks with a different look and feel in order to attract attention to the slide content. No single slide will run longer than 2 weeks per semester. 

These standards for signage timing can and will be modified as necessary depending on the number of slides in rotation. In general, the signage system will likely grow in demand as the system grows and there may be need to adjust the maximum length of weeks a slide can run. There may also be weeks with heavier demand, in which case, older slides without an event date associated with them may be removed for that week. This is all dependent on demand for any given week.

 

 

 

 

Questions? Contact:

Jenna Pace

Assistant Director for Content Marketing

(903) 233-3288

JennaPace@letu.edu

 


 

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